WORLD VISION ARMENIA
THE FIRST 1000 DAYS OF YOUR NEWBORN CHILD MATTER BECAUSE THEY DEFINE THE REST OF THE DAYS
REAL LIVE SHOOTING PSA
FIRST 1000 DAYS
In 2014, UNICEF and World Vision implemented “Development of a Series of Public Service Announcements” in the scope of “Improving Infant and Young Child Health and Nutrition” project which was funded by USAID. Both UNICEF and World Vision have missions of making children’s lives better, to ensure their secured childhood. And the first 1000 days of a child’s life determine the next 1000, 2000, 3000 and more days. The main purpose of this public service announcement was to raise awareness about the “1000 Day Window” during the first two years of a newborn child’s life. In this public service announcement Domino Production created a lively and colorful atmosphere to show how important it is to pay attention to a healthy diet within the first 1000 days of a child’s life. The colors of the video are in orange as World Vision’s signature colors are, and which also creates positive and light mood.