FASHIONABLE, UNIQUE, STYLISH: THE CHARACTERISTICS THE BRANDING FOR COCOS ISLAND WAS BASED ON
ISLE OF THE TROPICAL
Domino Production’s portfolio counts a number of projects in the fashion market. This time it was branding for a newly emerging fashion brand in the Armenian market – COCOS Island. The exotic name gave a hint for an exotic branding idea. Our creative team decided to use palm leaves and put them all together in a round shape of coconut, and that would be the trend mark for COCOS Island. Domino’s mind came up with an unexpected color variation; the grayish brown color reminds of the coconut husk, yellow stands for the coconut flowers and red is all about the tropics- the color of a hibiscus flower. This colorful design will make the viewers think about the tropical isles they have never been and imagine themselves there.